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easyJet
Airline of the 21st century/the true air bus.

Easyjet operates in a business model rather fresh to me: strip the airline to its very basics, use the same aircraft in the entire fleet, make short stops at airports, market your image as a trendy airline, fly point-to-point (rather than from hubs), and simplify the ticketing process by putting it all on the Internet and the computer.

The result: outragously low prices for early-bookers, and low prices for late-comers.

Although Easyjet isn't an architectural wonder, architecturally speaking, I was extremely intrigued by such a business model, it has successfully commoditized the airline industry and making it less of luxury, than a Volksshuttle. Its implications point a good direction where business, even architectural business, for a model that better fits the current market-oriented environment.